Impact
report
'24-'25

case studies key figures vision

Parabole is a communications studio built entirely around data storytelling. We work with mission-driven organisations and select private-sector partners to turn their valuable data into narratives that drive decisions—from editorial strategy to final production.

This is our impact report for 2024–2025: two years of data-driven influence.

Every project starts with data that's locked in a spreadsheet, a technical report or an internal system. Here's what we did with it.

Non-profit International Development Human Rights Public Policy Health Finance Tech

reach

projects

50 projects across non-profit, tech, public policy, health and other sectors. From one-off microsites to multi-year strategic partnerships, here's what we worked on.

Case study

DEI Progress Report

We worked with Vinted to bring their data on DEI to life, using a unique storytelling and design approach.

Case study

The Trillions Tracker

We developed an interactive experience for ONE Campaign to track progress in global financing for People and Planet, launched at the UNGA.

trust

63%

repeat clients

The work doesn't stop at delivery. It extends into the community we're building, the people we teach and the stories we tell without a client brief.

Storytelling Data visualisation Web development UX/UI design Motion & animation Graphic & web design

network

countries

Our partners and collaborators span 14 countries and 6 continents. Each project is shaped by the context it's designed for.

training

540+

participants

writing

4.1K+

subscribers

speaking

On stage and in conversation

We share our experience and knowledge on data communication through talks, panels and podcasts.

pro bono

All datasets deserve a voice

In 2025, we launched Parabole Originals: pro bono data stories on topics that matter but don't get enough attention.

Case study

The Prevention Gap

This piece dives into the why and the how of one of the most common fetal anomalies, using a personal story, illustrations and data visualisation.

Behind every project is a way of working, and behind that, a bigger ambition. Here's the method, the metric and where we're heading.

Vision

We make sure important data reaches the people who need to act on it.

North star

datasets

We're setting ourselves a goal: unlock 30 datasets every two years. Each one of them should go from inaccessible to understood by the people who need it.

progress

27/30

datasets unlocked

In 2024–2025, we unlocked 27 datasets across 7 sectors. That's how we measured up against our first north-star target of 30, and where we'll be building from next.

Approach

Strategy first, execution second

Every project starts with a question: who needs to understand this, and what should change as a result?

Milestone

Parabole Austin

We've recently established a subsidiary in the US. It signals something we've been building toward: a company that operates internationally by design, not by accident.

Impact report '24-'25

Impact
report
'24-'25